The 1-2-3 Guide To Twitter: GETTING REAL with TWITTER
Use REALTIME, Be REAL not AUTO, Be HONEST about what you are after. If it's just more followers or hawking Printer Ink or Viagra, leave me out.
View ArticleTwitter Acid Test – Discovery Beyond the Shiney Objects and Creative Avatars
the Twitter Formula: TS = FUD (Twitter Satisfaction = Following good tweeps, Unfollowing shallow tweeps, Discovering new tweeps)
View ArticleWHY TWITTER? My Client Doesn't Need to Be ON Twitter, Right?
"I mean, Lance Armstrong, I get that. I am a biker, and I understand why people would want to follow Lance's tweets. But my client just doesn't need to be on Twitter, right? I mean, they don't really...
View ArticleTwitter Porn, Twitter Spam, Twitter Bot Networks, Twitter Hacks – What I...
The Takeaway: With huge networks of seemingly legitimate Twitter accounts (we're talking 100,000+ networks) a spammer can offer social media services, through a seemingly legitimate business. Imagine...
View ArticleTwitter Strategies: a: "team follow-back" b: follow everyone c: be a good...
It's time to talk Twitter again. I've been hearing things from clients, like, "We think our audience is moving away from Facebook and more onto Twitter." "Really?" I ask. What is the data you have to...
View ArticleTwitter's Evil Empire and Striking Back for the Rebel Alliance
The big boys are getting too big for their britches. While I haven't figured out a next response for my Google AdSense fiasco, I do have a fun idea for Twitter, the new death-star of spam and overuse....
View ArticleTwitter Huh? So You Just Don't Get Twitter? Let Me Explain…
A very savvy marketer said to me today, "I don't think we should spend any time on Twitter. I just don't see that it's going to have an impact on my business."
View ArticleTwitter Is Not Just for Kids Anymore: Twitter for Business is Baaack! w/...
Case studies don't really do much for us these days in promoting and trying to execute social media business strategies. Sure, a lot of companies have DONE IT and ARE DOING IT. And a lot of companies...
View ArticleDeath of the Social Media Strategist: Overselling & Underperforming from the...
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a...
View ArticleHow-To WIN With Twitter: Top Tips and Tools
Here are the top tools and tips to grow your Twitter influence and reach.
View ArticleGet Your Twitter List On
The best people on Twitter: Here is an index of MY TWITTER LISTS, that I hand-generated, to help me and perhaps you navigate the hard process of finding good tweeters to follow.
View ArticleTwitter Ads – Twitter Analytics: The SMB Experiment
I work Twitter pretty hard. What can $25 get me on Twitter that my 20k+ followers aren't already providing? Let's see. I'll post my results here. In the meantime, check out your own Twitter Dashboard,...
View ArticleA Quick Peek Into Twitter Analytics. Got Your Tweet On? How's It Going?
It was both a happy and a sad day when Twitter opened up their analytics data to those of us not gullible enough to pay for ads on Twitter. And while the data is robust, the effective reach and...
View ArticleTwo Strategies to Make Twitter More Engaging
Twitter is a lot of work. Building a large following also takes time. But as you begin to get the rhythm of Twitter down and you master a tool like Tweetdeck to help you manage your flock, you'll begin...
View ArticleGod, Please Save Twitter from Itself
The author of The Twitter Way, shares his plans for Twitter to once again take over the world. The return of twitterling Dorsey hasn't exactly rocked the world. That's too bad, because Twitter may be...
View ArticleGrowing a Flock of Followers on Twitter
There's only one way to grow your Twitter following. Follow others. You may try to create great content, let people know your Twitter ID, and use it as your content signature, like I did/do, but that...
View ArticleGoing Big on Twitter
So if the average Twitter user has about 500 followers, what's to stop you from creating 100 accounts with 500 followers each? That looks like a reach of 50,000 twitter accounts. I think that's not a...
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